Lingerie-Shooting
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Professional photographer, Kai Stuht, used a LEICA S2 for the fashion label New Yorker's most recent campaign. In addition, STARGANT, Stuht's agency, came up with a brand new presentation for the popular clothing brand. The series of tantalizing images depicting the company's new lingerie collection were taken in an idyllic castle setting. The photographer was more than convinced by the S2's performance and plans to use it frequently in the future.
The German photographer Kai Stuht worked with a Leica S2 on fashion label New Yorker's new lingerie campaign. "I was delighted from the moment I took the camera in my hands. It's incredibly dependable and solid, and delivers a great workflow. On location shoots, I can concentrate fully on my work without having to think about complicated camera technology," Stuht explains. The New Yorker campaign aims to underline the fact that their high-class line is reminiscent of elegant Haute-Couture fashion. The new ads appear worldwide and include large billboards. This meant that the client demanded motifs that faithfully reproduced up to the tiniest details of the lingerie's fine lace and patterns. When enlarged to extreme sizes, it was necessary for every feature to be clearly visible. "It's easy for the S2 to fulfil my customers' requirements," the photographer explains, "In addition to a very high resolution, the camera and the S lenses deliver razor sharp pictures with high dynamic range."
USELESS magazine will be including the photos taken for the New Yorker campaign, in a big series appearing at the end of the year. Marienburg castle, just south of Hanover, was the picturesque location chosen for the fashion shoot. Whether taking pictures in the castle's elegant interior or out on its extensive grounds, Stuht kept the camera in action all day long, "Handling the S2 feels similar to a Canon 1Ds Mark III. When I'm working I can't tell the difference." Because Stuht is not only a photographer but also a creative director, New Yorker gave him lots of freedom to apply his own ideas. "The S2 is by far the best camera I've ever worked with," he happily confirms after completing the successful photo shoot, "I'll definitely be using it again for my next assignment."
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